Disco and Discovery
Ads of the 1970s get funky and socially conscious
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.
All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as „sisters are different from brothers,” the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.
A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
Hardcover, 19.6 x 25.5 cm, 2.08 kg, 640 pages
Kiti gamintojo produktai
-
William Claxton. Jazzlife | XL
80.00 €
-
Funk & Soul Covers XL
55.00 €
-
Jazz Covers
25.00 €
-
Jazz Covers XL
55.00 €
-
Funk & Soul Covers
25.00 €
-
Bauhaus. Updated Edition
25.00 €
-
Logo Design. Global Brands
25.00 €
-
Cabins
25.00 €
-
The Stanley Kubrick Archives
25.00 €
-
1000 Record Covers
25.00 €
-
Living in Bali
30.00 €
-
Living in Asia
30.00 €
-
Living in Japan
30.00 €
-
The Polaroid Book
30.00 €
-
The History of Graphic Design
30.00 €
-
Living in Provence
30.00 €
-
Living in Tuscany
30.00 €
-
Living in Mexico
30.00 €
-
Sports Cars
30.00 €
-
Walton Ford
30.00 €
-
Redouté. Roses
20.00 €
-
100 Manga Artists
30.00 €
-
D&AD. The Copy Book
25.00 €
-
Industrial Design A–Z
25.00 €
-
Surfing 1778–Today
30.00 €
-
Mid-Century Ads. 40th Ed.
25.00 €
-
Design of the 20th Century
25.00 €
-
Araki. 40th Ed.
30.00 €
-
Decorative Art 60s
35.00 €
-
The Package Design Book
25.00 €
-
Project Japan. Metabolism Talks
50.00 €
-
All-American Ads of the 50s
35.00 €
-
Decorative Art 70s
35.00 €
-
Decorative Art 50s
35.00 €
-
All-American Ads of the 80s
35.00 €
-
All-American Ads of the 60s
35.00 €
-
All-American Ads of the 40s
35.00 €
-
Rock Covers
25.00 €
-
All-American Ads of the 70s
35.00 €
-
William Claxton. Jazzlife | XL
80.00 €
-
Funk & Soul Covers XL
55.00 €
-
Jazz Covers
25.00 €
-
Jazz Covers XL
55.00 €
-
Funk & Soul Covers
25.00 €
-
Bauhaus. Updated Edition
25.00 €
-
Logo Design. Global Brands
25.00 €
-
Cabins
25.00 €
-
The Stanley Kubrick Archives
25.00 €
-
1000 Record Covers
25.00 €
PRENUMERATORIAMS – NEMOKAMAS SIUNTIMAS
Tapk klubo nariu, sužinok visas naujienas pirmas ir gauk kvietimus į klubo renginius
Kaip mus rasti
Paupys, aukštaičių g. 6, Vilnius