The Elements of Brand Design

An in-depth look at brand creation and visual identity.

70.00 €

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The Elements of Brand Design – a comprehensive book on brand creation, visual identity, and the principles of graphic design. It explores how different design elements help create a recognizable, consistent, and enduring brand image.

The book presents more than 100 examples of brands, covering a variety of design approaches and time periods. It analyzes such well-known brands as Nike, Netflix, Instagram, Burger King, Uniqlo, and Deutsche Bank. These examples reveal how visual identities are created and developed.

The publication focuses extensively on the key elements of brand design: logos, colors, typography, symbols, pictograms, photography, moving images, and sound. It also discusses how digital technologies and new forms of communication are transforming contemporary brand identity.

The book offers a broader perspective on branding than just the logo. A consistent color scheme, the chosen typeface, packaging, advertising, the website, social media, and even the brand’s auditory identity can all become important elements of a unified visual language.

A separate section of the book is devoted to an interview with renowned designers Paula Scher and Michael Bierut from the international design studio Pentagram. They share their experiences and thoughts on creating visual identities and design solutions.

Authors Jens Müller and Katharina Sussek examine brand design from both historical and contemporary perspectives. The book combines detailed textual material with a wealth of visual examples, making it useful for both professionals and readers interested in design.

"The Elements of Brand Design" is an excellent choice for graphic and brand designers, marketing professionals, creative industry professionals, students, and anyone interested in how a memorable brand identity is created.

Languages: English, German, French
Binding: hardcover
Number of pages: 496
Format: 24.6 × 37.2 cm
Weight: 3.78 kg