Brand: Taschen

California Crazy: American Pop Architecture. 45th Edition.

Name: California Crazy: American Pop Architecture. 45th Edition.
Price: 30.00 EUR
Availability: InStock

30.00 €

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West Coast Wild

California's Architectural Anomalies

At the dawn of the automobile age, Americans’ love of travel prompted a a new wave of innovative entrepreneurs to accommodate this new mode of transportation. Beginning in the 1920s, eye-catching buildings began to appear that would attract passing drivers looking for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the time dismissed these roadside buildings as “monstrosities.”.

Yet, they thrived, especially along America’s Sunbelt, and in particular, in Southern California, as business owners gave free rein to their creative impulses in the form of giant, eccentric structures—ranging from owls, dolls, pigs, and ships to coffee pots and fruit. Their symbolic intent was innocent, yet they were marginalized by history. But over the past 40 years, California’s architectural anomalies have regained their integrity and are now being celebrated in this newly revised compendium of buildings, California Crazy.

Brimming with the the best examples of this architectural genre, California Crazy includes essays that explore the influences that fostered the emerging architectural movement, as well as identifying the unconventional landscapes and attitudes found along the roadsides of Los Angeles and Hollywood which allowed these buildings to flourish in great numbers.

In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement nearly forty years ago. The California Crazy The concept is expanded to include domestic architecture, eccentric signage, and the automobile as a whimsical object.

Language: English
Edition: 45th edition
Binding: hardcover
Number of pages: 460
Format: 15.6 x 21.7 cm
Weight: 1.06 kg