DIETER RAMS: LESS AND MORE

This is Dieter Rams’ 808-page bilingual book about his work, now back in print in its original form with a PVC softcover and slipcase. The influence of renowned Braun designer Dieter Rams on modern design remains as strong as ever.

During his more than 40 years at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century.

True to the principle of “less but better,” his elegantly clear visual language not only shaped product design for generations, but also our fundamental understanding of what design is and what it can and should do.

Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely regarded as one of the most significant industrial designers of the twentieth century. During his more than 40 years at the electrical appliance manufacturer Braun, Rams produced a wealth of pioneering designs that continue to influence designers around the world today. He has also fostered a new awareness of the social function of design in Germany.

Professor Klaus Klemp is one of the world’s leading experts in the field of product design. He has known Dieter Rams for many years and is an authority on his work.

Keiko Ueki-Polet is one of Japan’s most renowned design curators. She is well versed in design trends in both Asia and the Western world.